On apprend que l'anglais Robold OLDAKER a été nommé ( le 1 mars) à Longbridge directeur chargé de la production des MG pour NAC. Cet ancien de MG ROVER, âgé de 60 ans, était déjà responsable de la gamme MG ROVER dans le passé.
SOURCE :
www.auto.sina.comNewly-appointed Director South Steam Lord Robold Oldaker takes office March 1st
http://auto.sina.com.cn/news/2007-03...45258088.shtml"Shanghai reports on Which Both Lin Wen
In recent days, The 60-year-old Robold Oldaker for March 27 is the 60th anniversary of the Chongqing plant busy. The March 1 newly-appointed Director of the name products Lord, just two weeks before the British-South Steam Walai foreign aid.
Steam has been determined in accordance with the South, and Rongwei ROVER75 platform from the same city in the name of 7 series. Day 3 between the two will come off the assembly line in the factory. Lord Oldaker day will officially name products to be introduced to the guests in the capacity of director. "Wang Haoliang, listing the key moment in the production relations. SAIC also with reserves of talent in a fight. "A middle-Southern Steam revealed Oldaker was Te - Jui Lin mentor.
On the weekend, SAIC 750 in Zhejiang Rongwei first public test drive the 200 km to the test. Te - Jui Lin, chief engineer for the current SAIC Automotive Engineering Academy Earlier, Rover is the chief engineer.
They all kept their teacher, SAIC's own brand South automobile race triggered.
Lord were the final sprint
February 21 -- the first working day after the Spring Festival. Zhang Xin, general manager of Southern Steam Lord who called the department heads in the interim party committee meeting, explicitly put forward the "Lord who created a luxury sedan to the" target. According to the plan, there will be 12 products in 2007 MG, 7 series five, TF4 species, the three systems into three types.
Since the introduction of the production line, the wholesale import models, a number of products in the city were enough options, But now the South does not have enough steam to improve the follow-up products, bringing in foreign experts who entered South automobile city management agenda.
Oldaker JAGUAR Rover engaged in the development of the project, then in the Rover Group, Rolls-Royce and Bentley served as Project Manager, and in 2000 returned to the Rover and MG as for product development. Later in 2006 the new company (Saluki) as the international auto design and research and development. South steam Walai Oldaker, he is optimistic about the ability of the product development.
Pukou base in Southern steam engine production line and assembly line equipment has been largely completed basic testing BIW first has been completed in February 23.
To ensure the quality of future products in a year's time, the Lord who has been domestic automobile Southern 250. 92 foreign suppliers to establish a cooperative relationship. Procurement Minister Wang indicated that 100% of their products internationally renowned brands, such as mining cyanide 250 CKN, Siemens, Delphi, BOSCH, Guteyi tires. Rongwei coincides with a large supplier.
According to city dealers who revealed that the animals are dealers who are part of the network from Fiat, Yang also partly from the network, and to attract the best dealers to join. In some places were taken even Lord "exclusive" approach. Were related to the current city layout of the network is launched, more than 40 dealers in the business work has been basically completed. Some have entered the construction phase.
Target Rongwei
South Automobile is now urgent that the SAIC Rongwei advance of the nation's largest flagship store in the building of Nanjing. This raises vapor levels attach great importance to the South. January 28, were all members of the city assembly plants, the production unit responsible person, the quality of the Chief and his party finally seized more than 20 members. Zhang, deputy director and secretary of the party branch in the southern Ningxia lead down to the Nanjing Road, 4S visited this flagship store Regardless of the shop staff puzzled eyes, and saw months of careful regard Rongwei said.
To follow up Rongwei, Ning-hu next few days to establish the Rongwei billboards. Lord billboards were quietly emerged on the side.
"Rongwei like a foreigner who plc and the two joint venture companies in China, which will inevitably be a lot of competition. But with the joint venture company different is that they can choose according to their own ideas, the strength of his own business. We can go their own way. "South automobile and the person is unwilling to admit the fact that both the face of intense competition.
In fact, people from the city and the acquisition ROVER Rongwei, is taking a completely different position. Shanghai Automotive Brand and Planning Director Liu Tao told reporters that "one of the original 750 Rongwei
ROVER75 based on the market aimed at consumers improved localization of one vehicle. "
This has been listed in the new car, the reporter noted that both body shape, the engine flag voices, SAIC has been a localized improvements. To reflect the different with Rongwei, Zhang Xin had explicitly told reporters that the "Lord who carry out the positioning of the British cars. "
SAIC has its own different understanding of the South vapor, and that their practices more in line with consumer demand. However, the industry generally believe that the future market movements were largely Lord Rongwei SAIC will be directed to.
SAIC Rongwei open price is 231,800 yuan -27.68 750 million. PASSAT including direct position in the target, you are more Yage, Kamei Switzerland on the mainstream and high-class cars. South automobile sales Lord who has not announced prices, there was news that South steam will develop a more competitive price. Lord prices were 7 series between 190,000 to 240,000 in order to gain more market share.
But there are low risk strategy for the South steam once Rongwei prices were lower than the Lord, who is not only better Rongwei Lord. Rongwei counterattack may be the most dangerous, after all, only the introduction of the ECU Rongwei 750 models. 1.8T models W261 and the follow-up was not there, which will undoubtedly increase the stakes for SAIC.
Race just begun
Shanghai Automobile, the sources disclosed that Rongwei 750 has received more than 4,000 orders in the country. Among the 243,800 Rongwei 7502.5L the most expensive version of the market Aricept. Rongwei middle and high-end of the initial positioning in the market have been recognized.
However, as Rongwei orders have been booked through July, and were listed Lord plan in July, Rongwei insufficient output is likely to affect sales. Due ROVER Ford has been limited acquisition of trademarks, SAIC, the need to open up more overseas markets to spend some extra effort.
Compared with SAIC, South steam process to be more slow. To name Lord, South steam undergoing a difficult "elephant turned" : to some poorly managed companies Youchao plans, including some parts companies resell leap to 100. Lord name in the project, has invested 3.6 billion Southern Steam normal investment projects, investment is still view.
Hsin said that although the projects were not financially strapped city, the city must first get past people have said again and again the quality, do quality with the fastest speed. But South steam internal sources : "The name of the Lord or the Southern Steam targeted hope that this city were selling 7,000 vehicles, This group will be able to reduce the burden of cost recovery point. "
Although Lord addition who transferred from the south's main steam. In addition to the new name but the Lord senior personnel Oldaker based Iveco, Fiat is also in the second line of the staff. Although Yang's operational capacity and marketing capability in the South China FAW strongest But no cars drove after all commercial vehicles sold. As the SAIC building ahead of 4S stores, many of the agents have to join the SAIC level. South automobile dealers will be recruited to undergo more tests."
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Sujet: [Topic Officiel] - Rachat de MG Rover par Nanjing (Lu 287210 fois)