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[arnaud7675]

sympa d'apprendre que l'usine va re vivre, un site aussi historique

[perkins]

Confirmation aujourd'hui(par le boss Wang Hong Biao) de la reprise effective de la production à l'usine de Longbridge en mars 2007
"Nanjing MG British factories to restore mass production in March next year"
 [Source :http://finance.sina.com.cn October 12, 2006 0040 Beijing Yulexinbao
http://finance.sina.com.cn/g/20061012/0040970044.shtml]


"Xinbaoxun (Gao Wei) reporter yesterday noted that the automobile manufacturers and traders Association (SMMT) Chief Executive Officer MCGOWEN recent win over South steam name Jue (MG) Birmingham long bridges and factories inspected that South steam name Jue (MG) British factories (NAC UK) has been fully equipped to restore production conditions, marking a famous British Lord (MG) factories South automobile acquisition has been formally restore production.

Nanjing MG United Kingdom, Mr. Wang Hong Biao who was in charge of the project, said : "British factories resumption of production, will be complete in March next year to achieve mass production, Nanjing MG and the British company to Nanjing NAC-UK will have simultaneous production of MG TF sports car, and automobile manufacturers and traders Association (SMMT) Southern Steam international journey most intimate partners. "
It is understood that the automobile manufacturers and traders MMT Association of the British auto industry is the core sector in the promotion of international standards for vehicle manufacturers in the formulation, played a key role in South steam British company (NAC-UK) joining the SMMT, in the automobile manufacturing, research and development, information exchange, participation in the formulation of laws and regulations and other important rights enjoyed."

[arnaud7675]

Bon maintenant des actes, c'est bien, vite des photos des nouvelles MG 3, 5 et 7, Saic va griller son concurent

[perkins]

Selon le Birmingham Post le retour de la production à l'usine de Longbridge s'est accéléré aujourd'hui avec la signature d'un accord entre NAC-MG et STADCO portant sur 3 millions de Livres : une partie des activités de STADCO qui étaient localisées à Coventry va être déplacée à Longbridge, ce qui va entraîner 50 nouveaux emplois  sur le site historique de ROVER (Longbridge). L'entreprise STADCO fait partie des 150 fournisseurs de NAC-MG
STADCO va produire des "corps de panneaux" mais est aussi engagée dans les modifications (intérieures et extérieures) de design que subira la nouvelle MG TF, ainsi que pour l'aide technique qui concerne la production de l'usine de Pukou. Il est toujours question de l'usine MG aux U.SA. et de la MG TF coupé pour 2008.

Site de STADCO : http://www.stadco.co.uk/case-studies/niche-vehicles/mgtf
L'info est reprise par la BBC :
http://news.bbc.co.uk/2/hi/uk_news/england/west_midlands/6049526.stm

Version originale :
Return to Longbridge takes next key step Oct 13 2006
By John Revill, Manufacturing Editor

The return of car production to Longbridge will accelerate today when a key supplier signs a £3 million deal to restart body shell production at the former MG Rover site.

Stadco, which used to supply the parts for the MG TF sports car, is one of 150 sup-pliers who have agreed to provide components for Nanjing Automobile's (NAC) relaunch of the car next year.

Following a joint investment of more than £3 million, it has begun begin shifting part of its production from Coventry to Birmingham in a move which will generate up to 50 new jobs at Longbridge.

The move, which is due to take place next month, could be followed by other manufacturers who have been approached to move to the factory.

The body shell facility had been mothballed at Stadco's factory in Holbrook Lane when MG Rover collapsed into administration in April 2005.

But following the signing of the deal - which could ultimately be worth up to £2 million per year to Stadco - the new facility will be set up early in the new year.

The new unit, based in the CAB B building, will resume production by April and start full production in time for the relaunch of the new TF sports car in July.

Early volumes of the car are expected to be around 4,000 vehicles per year, although this could rise to meet demand.

Stadco, which took over the panel making business from Mayflower which collapsed in 2004, will lose no jobs in Coventry.

It expects to take on former MG Rover workers and Stadco workers who lost their jobs during the MG Rover collapse.

Paul Jaggers, product engineering director of Stadco, said: "Over the time I have spent with NAC I believe they are very serious about being in the UK and European market.

"We see this as an opportunity to build this product and also to work together. We are also discussing opportunities in China.

"We see this as part of our global expansion strategy. This could lead to work on other platforms for NAC and in China."

Mr Jaggers added: "We are pleased to be part of the rebirth of the MG brand. We have got an emotional attachment to it going back to the work we did on the MG F.

"Mayflower were key in getting that car on the road and made substantial invest-ments in its facilities to do so.

"We built the body shell for ten years, and know how it all works. We were a key part in bringing that vehicle to market and we will be again."

Andrew Morriss (CKD), managing director of Stadco, said: "This is an important stepping stone in the return of the MG TF. NAC has the will and the ownership and we have the skills and experience to bring this to reality."

Stadco is also involved in the modifications to the TF design, including remodelling of its interior trim, bumpers, lamps, as well as a possible hard top coupe version which could be introduced in 2008.

As part of the deal, a team from Stadco will also travel to China to help establish a body shell production facility for NAC's new factory in Nanjing.

James Lin, operations director of NAC at Longbridge, said he welcomed the move, which could be followed by other suppliers.

He said: "Stadco used to be an original supplier to Rover, so we know by working with them we can maintain the quality on important product.

"Stadco has also provided technical for our factory in China. This kind of project is the first stage in our global startegy.

"Stadco are good are engineering design and product development and have a very good understanding of the US market."

As well as manufacturers, NAC has signed agreements with engineering service providers like MIRA and Prodrive.

Seating manufacturers and wheel companies have also voiced an interest in moving to Longbridge, said Mr Lin.

Wagn Hong Biao, chairman of Nanjing Automotive UK, said: "We are pleased to secure Stadco as a supplier because they bring a wealth of experience with them."

Mr Lin, said: "There was rumours about us moving our operations to Coventry. That was wrong. What we are doing is moving Coventry operations to Longbridge."
 

[arnaud7675]

Voila des bonnes nouvelles, pour la moment Saic est plus en avance que Nanjing
Vivement le printemps 2007

[perkins]

Confirmation aujourd'hui du relancement de la nouvelle MG TF qui sera disponible à la vente en juillet 2007. Mais la nouvelle du jour est l'introduction officielle de 3 nouveaux modèles pour la fin 2008 qui seront produits sur le site historique de ROVER (Longbridge) : une "petite voiture" pour la Chine et 2 "moyennes " pour l'Europe et les U.S.A. qui devraient porter le badge AUSTIN.
Voir le sujet "Retour de la marque AUSTIN", selon le Birmingham Post (16/10/2006)
http://www.rovermg.fr/index.php/topic,12992.msg290908.html#new 

Le recrutement à l'usine de Longbridge devrait s'éléver à 250 personnes à partir de mars 2007, ceci n'étant qu'une première étape.

[arnaud7675]

Va t on revoir une p'tite Austin, comme a la grande époque, on peut rever non ?

[perkins]

Va t on revoir une p'tite Austin, comme a la grande époque, on peut rever non ?

En tous cas, la NAC a annoncé officiellement hier qu'elle avait déjà commencé à travailler sur la conception d'une petite voiture, reste à voir après le badge (Austin ou MG ou autres).
Un caméraman anglais s'est rendu le 14/10/2006 sur le site de l'usine et un des gardiens lui aurait confié que la partie West Woks en cours de démolition serait utilisée pour la production d'une nouvelle petite voiture (source : forum anglais MG ROVER.ORG.)   

[perkins]

Dans le Birmingham Post aujourd'hui : "AUSTIN pourrait faire revivre l'usine de Longbridge"Certains experts (anglais) de l'automobile pensent que la marque AUSTIN pourrait aider Nanjing à produire une nouvelle gamme de voiture, en suivant la même stratégie que BMW qui a fait revivre la MINI (Selon le professeur Garel RHYS de l'Université de Cardiff).

Source :
Austin could revive Longbridge Oct 23 2006
By John Revill, Manufacturing Editor
 

A revival of the Austin name could help Nanjing Automobile market its new range of Longbridge-built cars, industry experts have claimed.

The Post revealed last week how Nanjing Automobile Corporation is considering using the marque for the next generation of vehicles it produces.

NAC acquired rights to the name, along with the MG marque, when it bought the assets of MG Rover for £53 million last year.

It said the former MG Rover factory in Birmingham will have a key role in designing and producing some of the cars which are due to be launched in late 2008.

Professor Garel Rhys, of Cardiff University, said Nanjing could benefit from the fact Austin is a largely forgotten brand and that the brand would effectively be new for many younger people.

He added that some of Austin's models, such as the 1300 and the 1800, were good cars and the brand is still associated with much older classic cars such as the Austin 7. It could also go down well in China, where the name's general association with British heritage may help.

"I suppose you would have to be about 45 to remember the brand and it's a long time ago, so Nanjing's Austins would effectively be new market entrants," he said.
"I don't think it would be the disaster that some brands could be. Something could be done with it, but they would have to start again because it's not as if there's a large cohort of people around now that used to be Austin buyers."
The move would see Nanjing to follow in the footsteps of BMW, which revived the Mini.

The Chinese group, which bought most of MG Rover's assets last year, says it reckons car buyers could fall in love with new models sporting the Austin brand.

The Mini became a legend in its own right, becoming a symbol of the Sixties through its starring role in the hit film The Italian Job and now enjoying a fresh lease of life thanks to new owner BMW.

BMW is also making the most of British heritage through its production of new models from the ultimate name in luxury motoring, Rolls-Royce.

But if Nanjing wants to repeat BMW's feat, it may need to overcome painful memories in the market of some of Austin's less successful motor manufacturing ventures, such as the Allegro, Maxi and Princess, analysts say.

Austin Motor Company was a major industry player when it merged with Morris in 1952, but declined after being absorbed into the British Leyland (BL) Motor Corporation, which became Austin Rover in 1982. BL made the Austin Allegro as a small family car under the Austin name from 1973 to 1983.

More novel features of the car included a square steering wheel, which was touted as a sales feature, although there was a suspicion that it had been introduced due to inadequate room between the driver's legs and the wheel.

Industry commentators say the Allegro came to be regarded as a poor design in almost every significant respect, with drivers nicknaming it the 'Agro' due to reliability problems.

They say the Allegro was symptomatic of the enormous difficulties facing British Leyland at the time, with internal company design dogma triumphing over the need for a flexible response to market demand.

Another model, the Maxi, featured a spacious interior, comfortable passenger accommodation, competitive prices and lowish running costs. However, observers say a dull interior and poor build quality let it down, although it was not quite as notorious as the Allegro and Morris Marina."

 

[arnaud7675]

Good new maintenant des actes

[perkins]

Good new maintenant des actes

Les choses ne bougent pas vite et il va falloir encore patienter pour voir la production de la remplaçante de la MG ZT sortir des chaînes de montage de Longbridge. Peut-être en 2008...
Actuellement :
1. Une chaîne de production de la MG ZT est toujours à Longbridge (l'autre a été transférée en Chine) , selon une personne qui était à l'intérieur de l'usine la semaine dernière.
2. Certains composants seront fabriqués au Royaume-Uni d'autres en Chine. Mais de toute façon la chaîne de production de la MG ZT ne sera pas mise en marche avant un certain nombre de mois car le bâteau de NAC-MG chargé de containers  n'est pas encore parti de Nanjing. 
[source : Forum anglais MG-ROVER.ORG] 

[arnaud7675]

Saic est donc bien en avance sur son concurrent, hélas

[perkins]

Selon des journalistes anglais du MG enthusiast magazine qui se sont rendus ces derniers jours dans l'usine de Longbridge, la chaîne de production des ZT/75 est toujours en place, autant que celle des MG TF.

[Fantomas]

Les sources semblent concorder, donc

[arnaud7675]

La prod de l'usine Chinois  étant lancé le 27 mars 2007, il va falloir que Nanjing acccèlere et nous montre enfin sa gamme relookée