Les journalistes chinois sont enthousiastes, "Longbridge la base anglaise, un futur glorieux"....
Dans cet article, confirmation de la stratégie mondiale de Nanjing qui veut établir un réseau MG dans la plupart des pays, y compris en France.
Longbridge sera bien le Centre de développement et de recherche de MG "Changqiao (Longbridge) British Base - a glorious future"
2007-5-16
http://news.chinacars.com/news/cjdt/234250.shtmlContinues in March on 27, the MG automobile three vehicle types obtain the huge success after the Chinese launch and Shanghai Motor Show, under a MG flag will prepare MG which will pay attention to the TF racing bicycle also on May 29 in the English long bridge base will be the official launch, announced this section world legend racing bicycle will be heavy the rivers and lakes in the European market, simultaneously, will follow famous MG TF soon the legendary return, a MG automobile also progresses in the overseas dealer network development smoothly.
These two good news regarding aggressively are arranging Nanjing which the second half year goes on the market MG the automobile to say that, truly is considered as an improves on perfection.
MG international strategy landmark breakthrough
After the purchase of MG, from the beginning, was determined to unswervingly walk the international route, Build carry international brand direction, then both will retain research and development centers in the United Kingdom long bridges. England still decided pure style brand connotation, the series moves are disclosed to create an international brand's top-determination. Rong-wei has sold 231,800 Dongfeng Peugeot drop 22,000 Pentium manual listing stalls in June Cheaper car insurance prices autonomy MG Lord's name in the United Kingdom TF Changqiao downline. MG Charles, who is adhering to international route result of the efforts, but also said the strategy is a landmark breakthrough its significance lies : MG cars from Lord of the Sino-British two production bases begin to face the domestic and international market development effort, and research and development centers in the United Kingdom, a manufacturing center in China's strategic layout also harvests. Faced with European car market exigencies, MG name of the Lord to carry England car quality, and quality brands, Looking to the international market vision, the legendary England centuries perfect starred on products again. Steam in the South, chairman Wang Haoliang, "China Automobile Industry third of the path of development", on the "third way" is feasible in the long-standing controversy, This MG TF led to the Chinese people as landing in Britain and the European market, is right in this debate can provide a powerful argument fully verified by Wang Haoliang, chairman of the "third way, China's auto industry will shorten the process to the world "argument. In this sense, the name Lord British MG TF come off the assembly line, Charles, who is both MG cars international route landmark breakthrough in China's auto industry is also a useful attempt.
British research and development centers in Full Swing
MG name as a strategy of globalization Lord important component of the UK research and development base Changqiao commitment to a forward-looking, high-quality product development tasks, as well as his use of the skills and test advantages, MG name of the lord of the domestic research and development institutions to form a guiding role, and become the MG name of the Lord for Globalization Cooperation window. British research and development centers have VEC National Laboratory rating engine test facilities including 24 ahead of the engine test machines, 13 automatic ECU MAPPING platforms, 7 switch and hub test car with the same quality inspection center Horiba, Exhaust laboratory equipment. It also has eight processing center, rapid prototyping equipment 4. 2, and 3-D engine manufacturing plant 12 (available Trial Production Machine concept, prototype and small batch production). such a large and advanced research and development strength, with a strong domestic production base match, MG who constitute the Lord build international quality integrity strength. R & D will be based in the United Kingdom is the MG name Changqiao lord after careful consideration of the decision. In contrast to the many different options to the merits, that the Lord MG name : research and development centers in the United Kingdom, preserved to the maximum 100 years MG brand essence of the culture, and The research and development base for the development of domestic institutions, the latest European automobile design concept help domestic R & D institutions quickly mastered the core design capability. British research base is the first guarantee of the MG TF sports car production, MG name as the current Suite of high-end models, MG TF in Europe and the whole world have a solid foundation for the brand, As MG name of the Lord to the world "vanguard", and its significance is self-evident.
Globalization market started on schedule
So far, Britain has 98 dealers who wish to become MG Lord of the authorized dealers. Other countries such as
Denmark, Belgium, Spain, Russia, Germany,
France,
the Netherlands, Turkey, Australia, New Zealand, Mexico, South Africa, Saudi Arabia, and other countries have more than dealers for the region to the total distribution. With the MG TF in the British formed the smooth, MG Lord vehicles were facing the prospect of the world market has initially launched, which means that South FAW international strategy "international highway" has taken shape. The globalization of product quality requirements of globalization, so successful launch of the international market for the same name MG Lord set a higher request, that is, its marketing, Quality and technology necessary to implement international standards. To actively respond to the challenge, the animals were from the MG level of a 100% solution of international production process, "International Quality same strain" that the stringent requirements Meanwhile the use of British-based research and development center to maintain its international design standards. This means that the MG name Lord has become real world-class cars. MG TF repeat this in Europe, has become dominated by the Chinese foreign formed the first car. It not only bears the MG name to the world automobile Lord's mandate, and China's auto industry has become closer with the world's advanced level of distance from the vehicle useful attempt, from this perspective, MG TF in the United Kingdom and the European market in the future development will be the development of the Chinese auto industry could learn from the valuable example.
Let us wish the world racer this gem a perfect comeback and a glorious future. "
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